Today's Runes for Richard Branson

The Cross spread is used to plot the arc of your life and the forces acting on it. It is the most popular spread, giving a very complete view of the situation. Gold Runes are most commonly used for questions about business, career, and property.

The left rune represents an important element of the past. Sowelu is a strong symbol, for it represents the sun. Unlike equatorial cultures that may see the sun as a harsh and imperial force capable of causing droughts, in the cold north the sun is a purely feminine force that gives life and allows crops to grow. In dark times, this rune represents clarity of sight and the victory of good over evil. Sowelu is irreversible, as the cycles of the sun and seasons are perpetual.

The middle rune represents a deciding element of the present. Dagez means daylight, and represents divine light. This rune generally refers to dawn (the initial sparking of energy) or to midday (the climax of energy). Both dawn and midday are symbolic of change, but unlike the changes in the perpetual circle of the year which are slow and subtle, the changes over a day are much faster and more dramatic. The breaking of a new day is symbolic of the rapid illumination of dismal circumstances, and is suggestive of Satori. Be careful - although this rune generally suggests a positive change, the symbology of a peaking point suggests that there must be a change downward as well. Fortunately for some, this rune is cyclic and irreversible, and so permanence is not promised - the only thing you can be sure of is an exciting ride.

The top rune represents a force that works for you. Ehwaz is representative of the eight-legged horse ridden by the god Odin. As such, this is the rune of controlled movement and travel, including the pursuit of an objective or station in life. Since some older sources show Odin not as a man riding a horse but as a centaur-like being, this rune can also represent the union of man and nature, or the fusion of two entities in perfect harmony. As this rune is reversed, this could bode poorly for travel or for the vehicle involved. In the more spiritual sense, this rune could represent difficulties in self-improvement or other attempts at advancement. Finally, it may represent a splitting of two or the inability of two to act as one.

The bottom Rune represents a force that works against you. Fehu represents cattle the Norse symbol of wealth. This rune has some interesting implications based on the fact that cattle, unlike land, move about of their own accord. Cattle also reproduce, so this rune often speaks of wealth that renews or perpetuates itself. Wealth takes many forms, but this rune generally represents the value that is purely material or monetary in nature. Alternatively, this rune is deeply associated with Frey, and hence can be the harbinger of fertility and children.

The right rune represents the critical element of the future, at the core of the final outcome. Eoh refers to the Yew tree. The Yew does not go dormant and therefore represents endurance. Even the wood of the tree is strong, resilient, and pliable - the Yew bends, but does not break. The evergreen nature of the Yew is present even in the rune itself, as it cannot be changed even by reversal. This rune is historically symbolic of death, but, as in the Tarot and as suggested by the nature of the Yew tree itself, death is seen only as a transmutation of something eternal and unchanging - the spirit.